The Historian

Forrester’s five year forecast of B2B interactive marketing spending has gone live on the Forrester site. So, where do the B2B marketers plan to invest?

That is a 490% Increase in Social Media Spend by 2014 alone. Michael Greene even went so far as to list Social Media as one of the “few universal truths for B2B marketers”.

B2B marketers can’t ignore social media.

Consumer-focused marketers have been relatively fast out of the gate in adopting social marketing, but I believe that it’s B2B marketers who will ultimately gain the most from social technologies. B2B marketers have always understood the need to develop deeper relationships with customers, and while traditional sales and client service operations aren’t going to disappear, social media has emerged as key platform for informing decision makers during the sales process and engaging and supporting existing clients.

B2B Interactive Spend Will Double By 2014 – Forrester Research