The Historian

Quotes on Community Management

by on Oct.20, 2011, under Community Management

Just a collection of quotes I’ve collected lately. Sorry I didn’t think to jot down who said them.

  1. Perfect objectivity is an unrealistic goal; fairness, however, is not.
  2. Build your reputation by helping other people build theirs.
  3. If you do not know how to ask the right questions, you will discover nothing.
  4. If you find yourself on the side of the majority, it is time to stop and assess.
  5. You must trust and believe in people or life becomes impossible.

And a final bonus one that I’ve carried for years. I think it beautify captures what the essense of Community is.

Community cannot for long feed on itself; it can only flourish with the coming of others from beyond, their unknown and undiscovered brothers. – Howard Thurman

Do you have any quotes that you think apply to Communities? Drop them in a comment below.

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Building A Great Volunteer Community Team

by on Oct.18, 2011, under Community Management

Let’s face it; sometimes Community Managers can’t do everything. You need help, but there just isn’t room in the budget to get another person in house. Often the help you need is right there in your community waiting for the chance to play a bigger role.

So what qualities should you look for when you are thinking of getting volunteers to help?

  • community-team2Interested and Knowledgeable: Sure a volunteer has to know how to get the job done, but they also need to want to do it. If they are not interested in the community and it’s focus, then they are not going to be excited to help and the community will suffer. Look for volunteers that will go the distance because they have something to add.
  • Strong and Effective Communicator: Communication is an important factor in a successful community. When looking for volunteers, take into consideration each person’s skill in conveying thoughts and ideas, specifically with other people. Ensure that each member can communicate beyond “one to one” and that they can work well in a “one to many” situation.
  • Teaching Attitude: Teaching and sharing is so important because it shows that not only can a team work together, but that it can improve by sharing knowledge. A team built with people that share with each other can be a powerful tool for successful communities. I can’t tell you how many Community Managers I know that started by volunteering.
  • Finding and bringing together an amazing team is only part of the picture. It’s up to the Community Manager to keep things running smoothly. A great team will make your role a lot easier, but of course it does not offset the need for good management.
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Fixing Facebook Privacy: Turning on Profile Review

by on Sep.08, 2011, under Community Management, Random Thoughts

profile reviewFacebook has a new security feature called “Profile Review” so that when you are tagged in a photo or a post, you’ll will get to approve it before it shows on your wall or news feed. Unapproved tagged posts and photos will appear in a new section called “Pending posts.”

This really should be the default, instead of an opt-in feature.

Here’s how to activate Profile Review:

  1. Go to Account> Privacy Settings.
  2. Next to “How Tags Work” click “Edit Settings”.
  3. In the “How Tags Work” pop-up, click “Edit” next to “Profile Review”.
  4. In the next pop-up, click “Turn on Profile Review”.

Click the image for a better view.

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Not Just Circles

by on Jul.14, 2011, under Rant, Social Media

Circles are a beautiful thing… but they are more than Circles, they are also topics of interest.

In the past week as I’ve watched my Stream fill with G+ tips, LOLCats and Viral stuff. A fair bit I have no interest in, but because I’ve elected to have them in my circles, I see what they post to whichever circle they’ve put me in. Because of this, I’ve made an effort to actually consider what I’m send to whom. I’ve been extremely selective about who goes where.

Now when I post content, I really consider who will be interested in what I’m putting out there. If it is Community Management stuff it only goes to that circle, interesting gaming info there’s a circle for that too.

google-circles

As the banner says, share the right things with the right people.

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Community Building: Know Your Audience

by on Jul.05, 2011, under Community Management, Social Media

I recently inherited a few twitter accounts with well over 3000 followers each that were following almost as many twitter feeds. Unfortunately the quality of these followers and those we were following were not that great. A significant number of them wouldn’t typically be interested in what we were posting and we certainly didn’t want to see “$50 FREE SLOT PLAY” every few minutes in our feeds. For our feed to be valuable to us, we need to know our audience so that we can communicate things that are valuable to them. You have to get to know the users the community will potentially serve.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others. – Seth Godin: What do you know?

Start by gathering information. If you can, have person interviews.  Ask what your users need?  Do they have problems?  Where do they hang out online and how do they participate?  What are their likes and dislikes in those communities? Who are the most important people in the community?

Leverage this listening data and make changes. From there, keep two questions in mind. “What are we doing wrong?” and “What are we doing that we can we do better?”.

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